World Green Building Week 2020

Mobilising the global building and construction sector to #ActOnClimate

Challenge
The built environment accounts for nearly 40% of all energy-related carbon emissions. Traditionally a fragmented sector with a complex value chain, how can we build momentum for climate action?

Solution
Engage the World Green Building Council network of 70 Green Building Councils and their 36,000 members with five days of content highlighting sector climate leadership.

Approach
Leverage the size and expert voices across the network to create inspiring video and webinar content.

Outcomes
Reaching over four million people, the annual event was the most successful yet. The campaign inspired over 200 events across 40 countries and generated over 400 hours of content.