Galactic Discovery

Launching a contest to go to space for Land Rover and Virgin Galactic

Challenge
Adventure is in Land Rover’s DNA.

But how do we reach the world’s adventurer’s and invite them to compete for a coveted trip to space?

Solution
Launch a global influencer campaign targeting adventurers, environmentalists and technologists.

Approach
I researched influencers in five international markets and community managed Land Rover’s social media channels during the campaign.