Morgan Stanley Chelsea Flower Show

Repurposing an award-winning garden to communities in East London for Groundwork London

Challenge
Using the latest green landscaping techniques, Morgan Stanley’s Chelsea Flower garden dazzles. It was also donated to three East London communities after the show. But how do we spread the good news, particularly to potential partners?

Solution
Leverage Morgan Stanley’s international reach on social media and build awareness of the event and Groundwork London.

Approach
Including planned and live social posting, I planned and executed a pre, during and post social media campaign across LinkedIn, Twitter, Facebook and Instagram.

Outcomes
We had successful posts across the channels. In particular, we had a post on Morgan Stanley’s LinkedIn which had the potential reach of over a million followers.