Mars Petcare Supply Chain Videos

Stakeholder engagement across a complex, global supply chain

Challenge
A quarter of the global meat industry’s impact on the environment comes from pet food. Part of addressing the challenge requires ensuring that stakeholders along the supply chain understand the reasons behind sustainability initiatives.

Within Mars Petcare’s complex global supply chain, how do you communicate the company’s sustainability strategy clearly?

Solution
Produce a two-minute video to inspire and educate global suppliers on Mars forthcoming sustainability initiatives.

Approach
I project managed the production and translation of the video into five languages.